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CAMPAIGN LOGO & WEBSITE
  • Demand A Better Future
    New Zealand Union of Student Association's campaign
  • Logo and website design for NZUSA's 2011 student campaign.

    www.demandabetterfuture.org.nz

    Website designed in collaboration with Caleb Tutty
Logo and website design for NZUSA's 2011 student campaign.

www.demandabetterfuture.org.nz

Website designed in collaboration with Caleb Tutty.
Fields
Graphic Design, Branding, Web Design
Date
2011
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Other Projects
  • EDUCATIONAL RESOURCE DESIGN
  • FASHION BRANDING & PROMOTION
  • VECTOR ILLUSTRATION
  • PATTERN DESIGN
  • VARIOUS INVITATIONS
  • STAFF CONFERENCE COLLATERAL
  • CONFERENCE PROMOTION
  • CHRISTMAS CAMPAIGN
  • IT ENGINE BRANDING
  • AWARDS COLLATERAL
  • CHARITY TICKET DESIGN
  • CONFERENCE BRANDING & COLLATERAL
  • MISCHIEF SHOES ONLINE STORE
  • NEW ZEALAND BIRDS
  • HAVE YOUR SAY (HONOURS PROJECT)
  • ROGER ROAD ASSISTANT
  • EXHIBITION IDENTITY & PROMOTION
  • INFORMATION DESIGN: SEAFOOD POSTERS
  • CORPORATE IDENTITY & STATIONERY
  • EXHIBITION DESIGN
  • INFORMATION DESIGN: FUR SEAL REPORT
  • ALBUM DESIGN & PROMOTION
  • PUBLICATION & PACKAGING
  • AWARENESS CAMPAIGN
  • IDENTITY
  • INFOGRAPHIC REPORT: WATER PRIVATISATION
  • BURQA BAN AWARENESS DOCUMENT
  • SPRING EXHIBITION BROCHURE
  • CURRENCY REDESIGN
  • DESIGN CONFERENCE
  • FANTAIL POSTER
  • BRANDING & PACKAGING
  • FASHION PHOTOGRAPHY: CAMPAIGN
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  • EDUCATIONAL RESOURCE DESIGN Various educational training resources created while working at Retail Institute and ServiceIQ.

    These resources are used by retail employees while completing workplace training to a national standard.

    Involves: cover design, image manipulation, directing photoshoots, working with brand guidelines, instructional design, information design, layout, typography etc...         2013 Graphic Design, Print Design, Typography
  • FASHION BRANDING & PROMOTION Fashion branding, collateral and promotion for Massey University fashion and business graduate, Rebecca Hoang.

    Included: company logo, posters, postcards, garment swing tags, personal logo, organising creation of an embossing press, business cards, lookbook, instruction book and graphics for video.         2013 Branding, Graphic Design, Typography
  • VECTOR ILLUSTRATION Vector illustration created for my father's 50th birthday card     2013 Graphic Design, Illustration
  • PATTERN DESIGN Personal project.

    Exploring New Zealand's environment/lifestyle/culture through vector and photographic pattern design.         2013 Graphic Design, Illustration, Pattern Design
  • VARIOUS INVITATIONS Various invitations designed while working at Retail Institute and ServiceIQ.     2013 Graphic Design, Typography
  • STAFF CONFERENCE COLLATERAL Branding and collateral designed for a Retail Institute staff conference.

    Involved: invitation design, wine bottle labels, compliment slips, certificates and various presentations.
         2012 Graphic Design, Print Design, Typography
  • CONFERENCE PROMOTION Collateral and promotion created for a Retail Institute conference about the future of retail.

    Involved: copywriting, poster, postcard, brochure and presentation design.         2012 Graphic Design, Print Design, Typography
  • CHRISTMAS CAMPAIGN Marketing collateral and campaign management, for Retail Institute's 12 Weeks of Christmas Campaign. Designed to encourage trainees to complete their qualifications before the end of the year.

    Involved: web icons and graphics, emails and e-newsletters, social media, postcards, communicating with winners and distribution of prizes.         2012 Graphic Design, Print Design, Typography
  • IT ENGINE BRANDING Rebranding work for a Wellington IT company (previously Quay Corporate). Designed while working at Retail Institute.

    Involved: logo design, icons, business cards, signage, shirts, letterheads, compliment slips and proposal templates, as well as a quarterly newsletter and other promotional collateral as required.         2012 Branding, Graphic Design, Print Design
  • AWARDS COLLATERAL Collateral for Retail Institute's annual Retail Modern Apprentice of the Year 2012 Awards. Included: entry form design, web graphics, stickers, badges, emails, certificates and powerpoint presentations.

    Awards were presented around New Zealand, during the NZRA TopShop Retail Excellence Awards.         2012 Branding, Graphic Design, Typography
  • CHARITY TICKET DESIGN Invitation, ticket and RSVP slip design for the annual Friends of the Cancer Society Diplomatic Charity Ball, held in Wellington.

    Logo was created by a senior designer at Moxie Communications. Layout was a collaboration between me and the senior designer.         2013 Graphic Design, Print Design, Typography
  • CONFERENCE BRANDING & COLLATERAL Branding and collateral for a conference hosted by the New Zealand Climate Change Centre.

    Designed while working at Moxie Communications.

    Involved working with a senior designer to develop a: logo, flyer, banner and powerpoint presentation.         2012 Branding, Graphic Design, Typography
  • MISCHIEF SHOES ONLINE STORE Website design (including concepts and a selection of final page layouts) for Mischief Shoes new online store. Contracting for and collaborating with Crosbie Design.     2012 Graphic Design, Typography, Web Design
  • NEW ZEALAND BIRDS A collection of New Zealand bird prints designed as Christmas gifts. More to be added soon.     2011 Graphic Design, Print Design, Illustration
  • HAVE YOUR SAY (HONOURS PROJECT) My honours-year project provides residents’ associations with a comprehensive set of community mapping guidelines, enabling them to communicate their opinions in visually effective ways. This will allow for better dialogue and decision-making between community and council. The guidelines consist of a poster and a book documenting my process.     2011 Graphic Design, Typography, Print Design
  • ROGER ROAD ASSISTANT As part of a small team we developed Roger Road Assistant as part of our honours-year business paper. Our business idea was entered into the Grow Wellington Bright Ideas Challenge, and made it through to the final round of presentations.

    Roger Road Assistant is a smartphone application which has full GPS functionality, with the addition of real-time (audio) road rule information. This application is currently a concept, but will aim to assist new restricted drivers on New Zealand roads.         2011 Branding, Graphic Design, UI/UX
  • EXHIBITION IDENTITY & PROMOTION Work for Massey University's Old School New School design exhibition, celebrating 125 Years of New Zealand Art and Design.

    Completed work as part of a small group of students and tutors.

    Worked on:
    Identity
    Promotion
    Concepts for a tabloid         2011 Graphic Design, Typography, Print Design
  • INFORMATION DESIGN: SEAFOOD POSTERS Two different series of posters examining the NZ Fur Seal and the hoki fishing industry in New Zealand.

    The first series is from the Seafood Industry Council, and is designed to promote the benefits of hoki, at a local food market.

    The second series is from Greenpeace, and aims to educate school children about the impact hoki fishing has on the NZ Fur Seal.

    University project.
        2011 Graphic Design, Typography, Print Design
  • CORPORATE IDENTITY & STATIONERY Identity and stationery design for SageBush — a new public-sector consulting firm based in Wellington, New Zealand.

    Design work included:
    logo
    business cards
    letterhead
    envelope
    compliment slip
    email signature
    website
    identity guideline manual
    Die-cut cover for documents         2011 Branding, Typography, Graphic Design
  • EXHIBITION DESIGN Exhibition design concept for Massey University's 125 Years of Art and Design exhibition.

    'Intersections' is an exhibition based on the idea of bringing together intersecting disciplines and concepts, to enhance the opportunity for new ideas.

    University project.
    Part of a group of 3.         2011 Exhibition Design, Print Design, Branding
  • INFORMATION DESIGN: FUR SEAL REPORT Extensive infographic and typographic report examining issues surrounding the New Zealand Fur Seal. Infographics were used where necessary to highlight important data.

    University project.         2011 Graphic Design, Typography, Information Architecture
  • ALBUM DESIGN & PROMOTION Album cover, CD, flyer and poster designed for a young New Zealand singer — Lydia Hollister-Jones.     2011 Print Design, Graphic Design, Typography
  • PUBLICATION & PACKAGING Concepts for Goodnature — an industrial design company who work in association with the Department of Conservation.

    www.goodnature.co.nz

    Work included:
    Packaging
    Instruction booklets
    Graphics for traps
    Spreads for an infographic conservation book         2010 Graphic Design, Print Design, Package Design
  • AWARENESS CAMPAIGN A comprehensive campaign to raise awareness and provoke conversation around Islamic culture in New Zealand.

    Campaign combines print, web and social media.

    Campaign booklet shows every aspect of the campaign.

    University project.         2010 Graphic Design, Print Design, Advertising
  • IDENTITY Logo, business cards and poster for graduate illustration student from Massey University.

    Logo and poster a collaboration between Carly Hitchcock and Robert McMaster.         2010 Graphic Design, Typography, Branding
  • INFOGRAPHIC REPORT: WATER PRIVATISATION Annual report-style document about successful water privatisation in New Zealand and around the world.

    University project.         2010 Typography, Graphic Design, Print Design
  • BURQA BAN AWARENESS DOCUMENT Educational document designed to investigate and raise awareness of the human rights issues involved in the French Burqa ban.

    University project         2010 Graphic Design, Print Design, Typography
  • SPRING EXHIBITION BROCHURE Brochure to promote Wellington City Gallery's spring exhibition season.
    The brochure folds out into an A3 calendar.

    University project.         2009 Typography, Graphic Design, Print Design
  • CURRENCY REDESIGN Currency redesign for the South African Rand. Based around the threatened environment; the Cape Floristic Region. In association with the United Nations, and the International Year of Biodiversity.

    University project.         2010 Graphic Design, Print Design, Branding
  • DESIGN CONFERENCE Booklet and poster for a conference called Metamorphose; The Future of Identity Design. I researched 8 diverse speakers who had all dealt with extensive identity design projects, and were also leading the way into the future of identity design.

    Speakers included: Harry Pearce, Designworks, Bibliotheque, Christoph Almassy, Studio Round, Strategy, Non-Format, Wolff Olins.

    University project.
    A2 poster folds into cover of booklet.         2010 Graphic Design, Typography, Print Design
  • FANTAIL POSTER Typographic poster portraying the native New Zealand bird, the Fantail.
    The typeface, colours, composition and graphic elements (swirls), all combine to create a typographic representation of the Fantail and its behaviour — this little bird is known for its cheeky flitting movements.

    University project.         2009 Typography, Graphic Design, Design
  • BRANDING & PACKAGING To re-position and re-design Streets' Calippo ice-block for a New Zealand audience.

    Team project (I completed the design).
    We created a healthy and fun ice block in a tube called 'fruitri', made using nostalgic New Zealand fruit; perfect for summer.         2009 Branding, Graphic Design, Package Design
  • FASHION PHOTOGRAPHY: CAMPAIGN Fashion campaign for menswear company based in NZ.
    Initial inspiration from ‘Twilight’; colour, lighting, forest setting.
    Theme; Narrative about a contemporary vampire hunting in the forest.
    Images created to look wild and untamed, but still stylish.

    University brief         2009 Branding, fashion photography, Photography
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All works © Carly Hitchcock 2013.
Please seek permission from Carly Hitchcock before featuring in a publication or website.