FANTAIL POSTER
- New Zealand Culture PosterThe Fantail
- Typographic poster portraying the native New Zealand bird, the Fantail.
The typeface, colours, composition and graphic elements (swirls), all combine to create a typographic representation of the Fantail and its behaviour — this little bird is known for its cheeky flitting movements.Buy the print here:http://society6.com/CarlyHitchcock/The-New-Zealand-Fantail--Typographic-Poster_Print
University project. 
Typographic poster portraying the native New Zealand bird, the Fantail.
The typeface, colours, composition and graphic elements (swirls), all combine to create a typographic representation of the Fantail and its behaviour — this little bird is known for its cheeky flitting movements.
University project.
The typeface, colours, composition and graphic elements (swirls), all combine to create a typographic representation of the Fantail and its behaviour — this little bird is known for its cheeky flitting movements.
University project.
Fields
Typography, Graphic Design, Design
Date
2009
Other Projects
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EDUCATIONAL RESOURCE DESIGN
Various educational training resources created while working at Retail Institute and ServiceIQ.
These resources are used by retail employees while completing workplace training to a national standard.
Involves: cover design, image manipulation, directing photoshoots, working with brand guidelines, instructional design, information design, layout, typography etc... 2013 Graphic Design, Print Design, Typography -
FASHION BRANDING & PROMOTION
Fashion branding, collateral and promotion for Massey University fashion and business graduate, Rebecca Hoang.
Included: company logo, posters, postcards, garment swing tags, personal logo, organising creation of an embossing press, business cards, lookbook, instruction book and graphics for video. 2013 Branding, Graphic Design, Typography -
VECTOR ILLUSTRATION
Vector illustration created for my father's 50th birthday card
2013
Graphic Design, Illustration
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PATTERN DESIGN
Personal project.
Exploring New Zealand's environment/lifestyle/culture through vector and photographic pattern design. 2013 Graphic Design, Illustration, Pattern Design -
VARIOUS INVITATIONS
Various invitations designed while working at Retail Institute and ServiceIQ.
2013
Graphic Design, Typography
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STAFF CONFERENCE COLLATERAL
Branding and collateral designed for a Retail Institute staff conference.
Involved: invitation design, wine bottle labels, compliment slips, certificates and various presentations.
2012 Graphic Design, Print Design, Typography -
CONFERENCE PROMOTION
Collateral and promotion created for a Retail Institute conference about the future of retail.
Involved: copywriting, poster, postcard, brochure and presentation design. 2012 Graphic Design, Print Design, Typography -
CHRISTMAS CAMPAIGN
Marketing collateral and campaign management, for Retail Institute's 12 Weeks of Christmas Campaign. Designed to encourage trainees to complete their qualifications before the end of the year.
Involved: web icons and graphics, emails and e-newsletters, social media, postcards, communicating with winners and distribution of prizes. 2012 Graphic Design, Print Design, Typography -
IT ENGINE BRANDING
Rebranding work for a Wellington IT company (previously Quay Corporate). Designed while working at Retail Institute.
Involved: logo design, icons, business cards, signage, shirts, letterheads, compliment slips and proposal templates, as well as a quarterly newsletter and other promotional collateral as required. 2012 Branding, Graphic Design, Print Design -
AWARDS COLLATERAL
Collateral for Retail Institute's annual Retail Modern Apprentice of the Year 2012 Awards. Included: entry form design, web graphics, stickers, badges, emails, certificates and powerpoint presentations.
Awards were presented around New Zealand, during the NZRA TopShop Retail Excellence Awards. 2012 Branding, Graphic Design, Typography -
CHARITY TICKET DESIGN
Invitation, ticket and RSVP slip design for the annual Friends of the Cancer Society Diplomatic Charity Ball, held in Wellington.
Logo was created by a senior designer at Moxie Communications. Layout was a collaboration between me and the senior designer. 2013 Graphic Design, Print Design, Typography -
CONFERENCE BRANDING & COLLATERAL
Branding and collateral for a conference hosted by the New Zealand Climate Change Centre.
Designed while working at Moxie Communications.
Involved working with a senior designer to develop a: logo, flyer, banner and powerpoint presentation. 2012 Branding, Graphic Design, Typography -
MISCHIEF SHOES ONLINE STORE
Website design (including concepts and a selection of final page layouts) for Mischief Shoes new online store. Contracting for and collaborating with Crosbie Design.
2012
Graphic Design, Typography, Web Design
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NEW ZEALAND BIRDS
A collection of New Zealand bird prints designed as Christmas gifts. More to be added soon.
2011
Graphic Design, Print Design, Illustration
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HAVE YOUR SAY (HONOURS PROJECT)
My honours-year project provides residents’ associations with a comprehensive set of community mapping guidelines, enabling them to communicate their opinions in visually effective ways. This will allow for better dialogue and decision-making between community and council. The guidelines consist of a poster and a book documenting my process.
2011
Graphic Design, Typography, Print Design
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ROGER ROAD ASSISTANT
As part of a small team we developed Roger Road Assistant as part of our honours-year business paper. Our business idea was entered into the Grow Wellington Bright Ideas Challenge, and made it through to the final round of presentations.
Roger Road Assistant is a smartphone application which has full GPS functionality, with the addition of real-time (audio) road rule information. This application is currently a concept, but will aim to assist new restricted drivers on New Zealand roads. 2011 Branding, Graphic Design, UI/UX -
EXHIBITION IDENTITY & PROMOTION
Work for Massey University's Old School New School design exhibition, celebrating 125 Years of New Zealand Art and Design.
Completed work as part of a small group of students and tutors.
Worked on:
Identity
Promotion
Concepts for a tabloid 2011 Graphic Design, Typography, Print Design -
INFORMATION DESIGN: SEAFOOD POSTERS
Two different series of posters examining the NZ Fur Seal and the hoki fishing industry in New Zealand.
The first series is from the Seafood Industry Council, and is designed to promote the benefits of hoki, at a local food market.
The second series is from Greenpeace, and aims to educate school children about the impact hoki fishing has on the NZ Fur Seal.
University project.
2011 Graphic Design, Typography, Print Design -
CORPORATE IDENTITY & STATIONERY
Identity and stationery design for SageBush — a new public-sector consulting firm based in Wellington, New Zealand.
Design work included:
logo
business cards
letterhead
envelope
compliment slip
email signature
website
identity guideline manual
Die-cut cover for documents 2011 Branding, Typography, Graphic Design -
EXHIBITION DESIGN
Exhibition design concept for Massey University's 125 Years of Art and Design exhibition.
'Intersections' is an exhibition based on the idea of bringing together intersecting disciplines and concepts, to enhance the opportunity for new ideas.
University project.
Part of a group of 3. 2011 Exhibition Design, Print Design, Branding -
INFORMATION DESIGN: FUR SEAL REPORT
Extensive infographic and typographic report examining issues surrounding the New Zealand Fur Seal. Infographics were used where necessary to highlight important data.
University project. 2011 Graphic Design, Typography, Information Architecture -
ALBUM DESIGN & PROMOTION
Album cover, CD, flyer and poster designed for a young New Zealand singer — Lydia Hollister-Jones.
2011
Print Design, Graphic Design, Typography
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PUBLICATION & PACKAGING
Concepts for Goodnature — an industrial design company who work in association with the Department of Conservation.
www.goodnature.co.nz
Work included:
Packaging
Instruction booklets
Graphics for traps
Spreads for an infographic conservation book 2010 Graphic Design, Print Design, Package Design -
AWARENESS CAMPAIGN
A comprehensive campaign to raise awareness and provoke conversation around Islamic culture in New Zealand.
Campaign combines print, web and social media.
Campaign booklet shows every aspect of the campaign.
University project. 2010 Graphic Design, Print Design, Advertising -
IDENTITY
Logo, business cards and poster for graduate illustration student from Massey University.
Logo and poster a collaboration between Carly Hitchcock and Robert McMaster. 2010 Graphic Design, Typography, Branding -
INFOGRAPHIC REPORT: WATER PRIVATISATION
Annual report-style document about successful water privatisation in New Zealand and around the world.
University project. 2010 Typography, Graphic Design, Print Design -
BURQA BAN AWARENESS DOCUMENT
Educational document designed to investigate and raise awareness of the human rights issues involved in the French Burqa ban.
University project 2010 Graphic Design, Print Design, Typography -
SPRING EXHIBITION BROCHURE
Brochure to promote Wellington City Gallery's spring exhibition season.
The brochure folds out into an A3 calendar.
University project. 2009 Typography, Graphic Design, Print Design -
CURRENCY REDESIGN
Currency redesign for the South African Rand. Based around the threatened environment; the Cape Floristic Region. In association with the United Nations, and the International Year of Biodiversity.
University project. 2010 Graphic Design, Print Design, Branding -
DESIGN CONFERENCE
Booklet and poster for a conference called Metamorphose; The Future of Identity Design. I researched 8 diverse speakers who had all dealt with extensive identity design projects, and were also leading the way into the future of identity design.
Speakers included: Harry Pearce, Designworks, Bibliotheque, Christoph Almassy, Studio Round, Strategy, Non-Format, Wolff Olins.
University project.
A2 poster folds into cover of booklet. 2010 Graphic Design, Typography, Print Design -
BRANDING & PACKAGING
To re-position and re-design Streets' Calippo ice-block for a New Zealand audience.
Team project (I completed the design).
We created a healthy and fun ice block in a tube called 'fruitri', made using nostalgic New Zealand fruit; perfect for summer. 2009 Branding, Graphic Design, Package Design -
FASHION PHOTOGRAPHY: CAMPAIGN
Fashion campaign for menswear company based in NZ.
Initial inspiration from ‘Twilight’; colour, lighting, forest setting.
Theme; Narrative about a contemporary vampire hunting in the forest.
Images created to look wild and untamed, but still stylish.
University brief 2009 Branding, fashion photography, Photography